Agency: DeGraphic

Date: 01/07/2024

1. Introduction

Al Mumayaz, a prominent delivery company in Morocco, partnered with DeGraphic to enhance their digital presence through strategic marketing on Facebook and Instagram. The scope of the project included designing ad creatives, developing a new logo, and producing marketing videos.

2. Objectives

• Increase Brand Awareness: To elevate Al Mumayaz’s brand recognition across social media platforms.
• Engage Target Audience: To create engaging content that resonates with Al Mumayaz’s target audience.
• Boost Online Engagement: To increase likes, shares, comments, and overall interaction on Facebook and Instagram.
• Drive Traffic and Conversions: To generate more traffic to Al Mumayaz’s website and convert followers into customers.

3. Project Scope

3.1 Ad Creative Design

• Developed visually appealing and high-impact ad creatives tailored for Facebook and Instagram.
• Ensured the designs were aligned with Al Mumayaz’s brand identity and messaging.

3.2 Logo Design

• Created a new, modern logo for Al Mumayaz to represent their brand.
• Provided multiple design options and revisions based on client feedback.
• Delivered the final logo in various formats for versatile use.

3.3 Video Production

• Produced engaging marketing videos to be used in social media campaigns.
• Covered scripting, storyboarding, filming, and editing processes.
• Optimized videos for both Facebook and Instagram platforms.

4. Methodology

4.1 Research and Analysis

• Conducted a thorough market analysis to understand Al Mumayaz’s target audience.
• Analyzed competitors and industry trends to inform design and content strategies.

4.2 Design Process

• Initial brainstorming sessions with Al Mumayaz to understand their vision and requirements.
• Creation of initial drafts and prototypes for ad creatives and logos.
• Iterative design process involving client feedback and multiple revisions.
• Finalization of designs that effectively convey Al Mumayaz’s brand message.

4.3 Video Production

• Script development in collaboration with Al Mumayaz’s marketing team.
• Professional filming and editing to create high-quality marketing videos.
• Incorporation of brand elements and key messages throughout the videos.

5. Results

• Increased Brand Recognition: Al Mumayaz’s new logo and ad creatives received positive feedback from both the client and their audience.
• Enhanced Social Media Engagement: Notable increase in likes, shares, and comments on Al Mumayaz’s Facebook and Instagram posts.
• Higher Traffic and Conversions: The marketing videos contributed to higher traffic to the Al Mumayaz website and an increase in customer inquiries and conversions.

6. Conclusion

The collaboration between DeGraphic and Al Mumayaz was a success, achieving the set objectives and delivering high-quality creative solutions. DeGraphic’s expertise in design and marketing has significantly boosted Al Mumayaz’s online presence and engagement.

7. Recommendations

• Continuous Social Media Engagement: Regularly update social media channels with engaging content.
• Performance Monitoring: Track and analyze social media metrics to measure campaign success and identify areas for improvement.
• Future Collaborations: Explore further marketing opportunities, including seasonal campaigns and promotional offers.

Prepared by:

DeGraphic